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Investor relations a factor for success?
Financial communication in Switzerland edited by Martin Meier-Pfister and Andreas S. Thommen, 246 Sides, about 50 Photos and 40 Graphs and Charts, 69.- Swiss Francs, Verlag Neue Zürcher Zeitung Verlag Neue Zürcher Zeitung, ISBN 3-85823-962-3.
Only available in german.

What factors drive a company’s share price? What is the role of the investor relations? What megatrends are financial communications exposed to? What strategies do listed companies have to pursue to be successful in competing for capital?
Experienced investor relations specialists analyze the Swiss financial center from both macro and micro perspectives. They present ongoing developments in a concise, easy to understand manner, highlight people and businesses, and present market statistics backed up by numerous practical examples. The market research institute Publitest examines the ‘information behavior’ of investors, financial analysts and economic journalists.
This riveting review is recommended for the entire financial community, particularly for CEOs, CFOs, and the heads of corporate investor relations and communications departments, but also for shareholders and other interested individuals.

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