Anitta Tuure studied Communications and Politics at the University of Helsinki. She started her professional career as a copywriter in the advertising industry. After graduating in 2001 Anitta Tuure has gained communications experience both on the client and on the agency side; first as consultant in a PR agency and later as communications officer for a traditional design corporation. Prior to joining IR Firm she worked three years in the finance department of an international advertising agency in Zurich. Anitta Tuure has been with IR Firm since August 2007.